Why does Sony Home Entertainment release a lot of Blu-Ray movies?

It seems that many Blu-ray released by Sony Home Entertainment. Is it because they would have preferred they left Sony and does not pay licensing fees or because it's cheaper this way because Sony has more muscle?

Uh no ... because Sony has invented its Blu-Ray. Therefore, they want to produce as many titles as possible for you to see if consumers get out and a Sony Blu-Ray player to watch on.

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    Blucube Blu ray Discs look to be getting cheap and plentiful now it seems like so much so they are now being bundled like those multi packs you see of DVDs at your local Best Buy We just got